No more pinching and tiny fonts resulting in a bad customer experience.
Benefits of Having a Mobile-Friendly Website
A vital part of targeting mobile consumers is to have a mobile-friendly website. In fact, before you do any type of mobile marketing, this should be a priority. Viewing a PC version of a website on mobile devices is extremely frustrating as it fails to offer an optimal viewing experience. They load slowly (if at all), require a bunch of pinching and scrolling, and most of the time, the user simply cannot find what they’re looking for.
Unfortunately, this is a huge turn-off to the mobile user, who will abandon your website immediately and move on to a competitor’s mobile-optimized site. As a result, you lose a potential sale.